BOOST JUICE DIGITAL SIGNAGE INSTALL
About
Boost Juice Bars is an international chain of retail outlets that specialise in selling fruit juice and smoothies.
The Challenge
In 2005 I was commissioned to install the first digital signage screen into one of Boost Juice’s major stores in Swanston Street, Melbourne. I had been approached by one of the company owners, who read a newspaper editorial about how my company at the time had just installed the first digital signage system for a high profile
retailer in Adelaide, 'Raw Sugar' - and how we planned to take on new markets in Australia.
The Process
After consulting with the interior design team at Boost, I had less than 2 weeks to design and install the new digital signage system in-store, including designing and animating the video screen content. I worked with a small group of engineers to complete the project on a tight budget and deadline.
The Result
A successful store opening, designed and installed with the 2 week deadline.
I'm a true believer that hard work and going the extra mile can make any project a success!
Boost Juice is another great example of one of my great personal achievements.
THE WORLD GAME BRAND DESIGN, SBS TELEVISION.
The World Game® as a brand represents the diversity of football culture. From past to present and everywhere in-between. The World Game® is an evolving culture - a game for all people around the world.
From 2 stripe tracksuit pants to world stadium events. Playing with your friends in the back streets and parks, imagining one day you will be playing for a premier league team in front of a sell-out stadium crowd.
The World Game® covers football from all over the globe. From Australia, Europe, UK, Africa, China, Japan, Asia, and South America Signature events include The World Cup, UEFA Champions League,
Europa League and FA Cup Final. SBS also provides coverage of the English Premier League and the Asian Cup. At home in Australia The World Game features news, highlights and reviews of the Socceroos,
Matilda's and A-League including special events through-out the seasons. SBS is also the Official Broadcaster of the FIFA World Cup.
As lead designer, I designed and developed the new brand for SBS Sporting Audiences. The project included brand identity, on-air design package, including opening titles, on-screen results and user updates and set design.
The diagonal lines represent not only the direction and position of ball and players in a tactical game sense - but also represent the location and position the game is being played in the World.
The original opening title sequence was filmed using high speed video of the players in water. The water allowed the viewer to focus on the form and beauty of the game.
UX. UI. + PRODUCT DEVELOPMENT
Project examples of other UX and UI projects include - Oxfam Australia, One Laptop Per Child, Smart Table, SBS Television, Sony Playstation, myeco.tv