2015 - HIROSHIMA – 70TH Anniversary Hiroshima for the History Channel
On August 6, 1945, during World War II (1939-45), an American B-29 bomber dropped the world’s first deployed atomic bomb over the Japanese city of Hiroshima. The explosion wiped out 90 percent of the city and immediately killed 80,000 people; tens of thousands more would later die of radiation exposure. Three days later, a second B-29 dropped another A-bomb on Nagasaki, killing an estimated 40,000 people. Japan’s Emperor Hirohito announced his country’s unconditional surrender in World War II in a radio address on August 15, citing the devastating power of “a new and most cruel bomb.”
In 2015, The History Channel promoted the 75th Anniversary of these tragic events.
My involvement was to design and produce an on-air promo and programming spot that showed the impact of the bombing without being overly explicit.
This was produced using shot footage of people combined with ash and dust to evoke the world for the victims after the bomb exploded.
The results of these promotions attracted the History Channels highest rating week for 2015 and included several local and international awards.
Credits
Creative Director: Carly Heaton
Producer: Lousie Caro
Design, Compositing, Directing : Michael Strelan
3D: Greg Hunsburger
Sound Design: Simon Shipley
Awards
PROMAX GOLD - BEST VISUAL FX AND COMPOSITING
PROMAX GOLD - BEST PROMO NOT USING PROGRAM FOOTAGE
PROMAX SILVER - MOST OUTSTANDING DESIGN IN PROMOTION
CLIO ENTERTAINMENT AWARD BRONZE
NOMINATED FOR AN ASTRA AWARD 2016