IKEA - 3D environment design for online interactive campaign.

Mother created in 2011 a new integrated campaign for IKEA Bedrooms called ‘Happy to Bed’, which aimed to position the bedroom as more than just a place to go sleep...

The Challenge
Working with the creative and development team at Ralph&Co London, my responsibility as a 3D designer was to create interactive environments using 3DSMax and VRAY. The 3D furniture models were supplied by IKEA, but I sourced and created other internal features.

My involvement in this project included designing 4 custom rooms for showcasing a selection of products. Users could change the colours and material of individual items by using the interactive buttons over each product.

Features in the 3D showroom include the ability to see detailed product information and to click through to IKEA.co.uk to purchase any home furnishings featured within the bedroom

A built in feature included personalised hanging photos of customers’ loved ones on the walls to ensure they really do experience their perfect bedroom environment. 

The Results
IKEA launched a personalised 3D showroom facility on YouTube using information drawn from the Facebook profiles of viewers. 

Visitors to youtube.com/IKEAUK are shown an IKEA bedroom designed to perfectly suit them based on their own Facebook information and living situation.

The personalised 3D showroom forms part of a wider bedrooms campaign by IKEA and follows a UK wide study of over 2 million people into how Britons live life at home. The 3D showroom creates bedroom experiences based on insight drawn from the study including creating bedrooms that support TV and internet for those most likely to use it, incorporating workspace to reflect the growing trend of working in the bedroom, smart storage solutions to address the decline in living space across the United Kingdom, helping customers see the potential to create a happier space in their bedrooms for a better night’s sleep.

Credits
The Happy to Bed campaign was developed at Mother London.

3D. UX + UI - Ralph&Co London

Interface Design & Development
Discovering where things come from has just become fun!

About
An easy to use app allowing users to scan a products barcode, which plays a video on where it comes from.

The user has the option to watch the video now, or save for later in the comfort of their own home.

The videos on the platform are short form documentaries, running for approximately 5 minutes. It's like watching a mini Discovery Channel video in the palm of your hand.

Easily connect the app to your Google Chromecast device and stream instantly in HD when you get home, share with a friend, or even request to create an new videos for a product or brand you love!

The Process
As this was a passion project, I needed to simulate to users this is real working product. This was achieved by creating 3 videos to promote the product. The App* was also designed and developed around the online TV platform myeco.tv that is based around the original logo design of an asterix - a symbol to (discover more)

The Results
Video 1 - A snappy 30 second TV commercial style video playing with the Asterix* symbol in the logo animation, combining fun and interesting objects that would prompt the user to start exploring products. I designed and directed this short video using Cinema 4D and VRAY.

Video 2 - A live action explainer video I produced, directed and edited. I cast the talent, found the locations and worked on the Visual FX. If you look closely, the first shot of the 'shop assistant' was filmed on chroma-key, then replaced in post production. Additional FX include - adding mud on the floor in the shop and adding the chickens and feathers.

Video 3 - A short form video, I produced and directed to show users the quality of the videos available on the platform. This was my favourite video as it features my beautiful daughter Matilda making Bread. We had some fun going away on a farm to film the chickens!

The Process
As part of the H100 Centenary of Service campaign for the History channel, commemorating 100 years since the First World War, I designed and built an interactive Peace Soldier.

The Challenge
Working over 6 months to complete the soldier, I created the model from the basic structure of a mannequin, then sourced period clothing to dress and complete the model. The final finish was completed using a combination of plaster and PVC materials.
I also designed several touch-points providing the user a greater experience and understanding to the Historical aspects of WWI. The features included an iPad that plays historical videos and sound via a bluetooth speaker housed in a 3D printed grenade.

The Result
The Peace Soldier is a contemporary piece of design allowing us all to remember the past and help preserve our future. The soldier is placed at History Channel studios in Sydney allowing people to remember this significant event in History.