THE PACIFIC WITH SAM NEILL

History - Foxtel Networks Australia

A major launch campaign for The Pacific: In the Wake of Captain Cook with Sam Neill on the History Channel across Australia and New Zealand. The campaign spanned television, digital, and print, with responsibilities including art direction, design, layout, and compositing across all assets.

I led the development of the brand identity and on-air design package — including title design, in-show graphics, and key art, also directing and delivering visual effects for the on-air promos, working closely with production to ensure a premium, cohesive look across all platforms.

The series premiere audience (281,000) ranks as the #5 local production launch ever on History.
The Pacific series premiere delivered the #5 individual TX ever for History, and the biggest individual TX for the channel since 2013.

History non-viewers (who had not watched History in the four weeks prior to the premiere) accounted for 20% of The Pacific audience.
The Pacific reached a total of 746,000 unique viewers, equivalent to 10% of all Foxtel subscribers.

Group General Manager - Jim Buchan
Promo Producer - Alex Kery
Head of Design - Michael Strelan