CHUPA CHUPS

Chupa Chups, one of the most iconic confectionery brands has become a staple of retailers globally and provides consistent margin for Australia’s leading grocers.

The Challenge
As part of the One Direction Tour in Australia, my brief was to create an internal promotional video to inform the team at Stuart Alexander & Co. of the promotion and marketing material available.

The Process
Design a dynamic promotion video, using 3D products that bounce and interact showcasing the product and promotional messages.

The Results
2013 GOLD AWARD – Retail Sales Promotion
Chupa Chups ‘One Direction’ Promotion
41,037 + promotion entries.
Entries are strong in growth. 89% increase over last 2 weeks.
On average, people are purchased 3 Chupa Chups to enter.
20,277 new fans on the Chupa Chups AU & NZ Facebook pages.

CREDITS: QUICKCLIPS