THE WORLD GAME BRAND DESIGN

SBS Television Australia

The World Game® covers football from all over the globe. From Australia, Europe, UK, Africa, China, Japan, Asia, and South America Signature events include The World Cup, UEFA Champions League.
The World Game® as a brand represents the diversity of football culture. From past to present and everywhere in-between. The World Game® is an evolving culture - a game for all people around the world.
From 2 stripe tracksuit pants to world stadium events. Playing with your friends in the back streets and parks, imagining one day you will be playing for a premier league team in front of a sell-out stadium crowd.

As lead designer, I designed and developed the new brand for SBS Sporting Audiences. The project included brand identity, on-air design package, including opening titles, on-screen results and user updates and set design.
The diagonal lines represent not only the direction and position of ball and players in a tactical game sense - but also represent the location and position the game is being played in the World.

The original opening title sequence was filmed using high speed video of the players in water. The water allowed the viewer to focus on the form and beauty of the game.

The opening title sequence for The World Game was filmed in a custom designed studio to hold water,
and filmed on a Phantom Camera (1500 FPS) using Panovision Lenses.